Four questions, usually in this order.
A family researching care is looking for four things, usually in this order: what you actually do, whether it applies to their situation, roughly what it involves, and how to reach a real person. A website that answers all four clearly, without making the visitor dig or guess, is doing its job — regardless of how polished the design is.
Families often arrive at a senior-care website already under stress, not browsing casually. That changes what "good" looks like: fewer clicks to an answer, not more content to read. A page that makes someone hunt for whether they're even eligible has already lost some of that visitor's trust before the phone ever rings.
The Wonderful Blessed Care website separates family-facing eligibility guidance from professional-referral content and careers information — because a parent researching care, a case manager making a referral, and a job applicant are three different visitors with three different immediate questions.