Websites, search visibility, lead capture, CRM automation, real tools, and the operational systems behind them — built for roofing, construction, and other trade and service businesses.
Convert & follow up
- GHL — GoHighLevel setup as the CRM and automation backbone
- CRM — lead routing and pipeline structure suited to how your business actually sells
- Automated follow-up — missed-call text-back and follow-up sequences so a lead doesn't go cold waiting on a callback
- Sales systems — a repeatable structure for how an inquiry becomes a signed job, not left to whoever picks up the phone
See GHL & CRM Automation for more on this specifically.
Tools that do real work
- Calculators — cost estimators built on your real pricing, not a generic industry range
- Estimating tools — structured tools that speed up putting a real number in front of a customer
- Storm-response tools — dedicated pages and intake built for the surge in inquiries that follows a hailstorm or major weather event, including insurance-claim documentation support
See Interactive Calculators & Tools for how these are built.
Flagship example: Sal Morales Roofing
Sal Morales Roofing is a family-owned, in-house-crew roofing contractor operating three regional hubs across Texas — Amarillo & the Panhandle, Lubbock & the South Plains, and the Fort Worth/DFW Metroplex. The website infrastructure includes dedicated pages for each service area and neighborhood, a real roof-cost calculator, storm-damage and insurance-claim pages, a 20-plus article blog, a 21-video short-form content library, and GHL-based lead capture across all three hubs — plus a structured facts file built specifically so AI-assisted search tools describe the business accurately. Read the full case study →
How it works
- A short conversation — what you actually sell, your service area, and what a good lead looks like for you
- Built around your real business — your pricing, your crews, your process, not generic filler
- Live and working — you see it functioning before deciding what to expand next
See Services & Pricing for the current tiered pricing structure.